Apparence Agency was founded in 1995 by Mrs Frédérique Berthelot with the concept of a creative boutique to work and developp French models in Paris, Bordeaux & Lyon.

Our management is individually tailored to the models we represent. We do care and are dedicated to our models to build a strong career for longevity.

We commit to a long-term focus on diversity and inclusion and continue helping our talents to reach their full potential with top international collaborations and brand teams.

We respond to casting needs for photo ads, commercials and films by providing a diverse range of female & male models, actors, kids and elders. On this site you will find a limited selection of the choice of models we can offer, do not hesitate to get in touch with us, we would be happy to provide you a larger selection.